What, Where, How, Why – about Permalink


WordPress, the most popular blogging content management system, is used by more than 60 million websites covering approximately 18% of the websites on the internet. It has thousands of tools, plugins, themes, extensions available for you to make an excellent website site. But that’s not all, you will also need a strong SEO stuffs on your website to attract the traffic from search engines.

What is Permalink

Where you have plugins for SEO and other stuffs, I think the most important part of making the site a SEO efficient and competent is the link to the article/post showing the content. This is called the Parmalink, which stands for permanent link. It is the URL that links to the post permanently.


The default link on WordPress for any post page looks like that one shown above. Obviously, the last number will change as per the post page. It is self explanatory, it is a permanent link which points to a particular post. The design of the website may change, pages may get added but the permalink does not change or rather I should say should not change.

It is obvious that ?p=14 does not make sense to you and to your readers. It is not possible to remember these ID numbers for each post. From a readers perspective it definitely does not make any sense. WordPress have a solution to this, that gives good look to the postès link.

Where is a Permalink

When writing a new post the permalink can be noticed right below the title of the post. This is what all your visitors will see in the address bar when visiting the post. You can even edit change the link, to remove words link ‘is’, ‘and’, ‘of’, which are not search engine healthy.


How to setup a Permalink

WordPress has an built in permalink setup structure under Settings -> Permalink. There are five structures available to define a parmalink or can even custom built it.



If selecting to customize the link use the below literals. Just put whatever you want followed by a forward slash. For example, to built a parmalink with year, month and postname, keyin the literals like this in the custom link’s box – /%year%/%monthnum%/%postname%/.


%year% – The year of the post, for example 2013

 %monthnum% – Month of the year, for example 01
 %day% – Day of the month, for example 09
 %hour% – Hour of the day, for example 11
 %minute% – Minute of the hour, for example 33
 %second% – Second of the minute, for example 40
 %post_id% – The unique ID # of the post, for example 14
 %postname% – The post title. 
 %category% – The category of post.
 %author% – The author name.

Why to use a good Permalink

Permalink is an essential part to make the post a search engine optimize because that is what a search engine looks for. A search engine friendly permalink must project readability, should be shorter and easy to remember, must depict the purpose of the post. A post title permalink is shorter, readable and serves the purpose of the post. Bloggers recommend to have a permalink with site name and post name. This structure is expected to be the most SEO efficient.

Some bloggers do recommend to have a category name in the permalink. I do not suggest to have a category came on the your permalink, as a post can be under more than one categories, leading to a duplicate content. Although a category may/may-not have a keyword, to reach to the searched keyword the search engine will have to pass thru category name on the link to go to the post name.

So, be sure that you have an uncomplicated SEO friendly permalink and once you decide a permalink for your blog/website do not change unless it is unavoidable.

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